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Briefd

Briefd is a gentlemen's underwear subscription service aimed at effortlessly freshening up your underwear drawer with hand-picked briefs, boxers or trunks from the world’s top designers. We've been delivering monthly underwear upgrades since 2014 and have brought comfort, style and a basic sense of decency to hundreds of gentlemen who are big on style but low on time.

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Problem

To put it simply, a few of us were sitting in the pub and the topic came up that we probably owned boxers older than our favourite single malts, and most had definitely seen better days. To add insult to injury, we only ever got new pants if our partners or mums bought them for us. Not the manliest thing to admit, but they’re the facts.

After further market research, there was a clear need for a service to cater for those men across the UK who are big on style but low on time. We thought it would be a great idea if each month we received a fresh set of underwear through the post.

Solution

After a few rounds of brand development and a bit of wrestling with a recurring payments system, the Briefd subscription service was born.

We marketed to the discerning gentleman of the UK who pride themselves on distinguishable taste, style and candour.

Customers selected their chosen styles online, and we’d hand-pick and deliver premium underwear to them each month.

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Results

Having brought comfort, style and a basic sense of decency to hundreds of gentlemen across the UK from 2014, Briefd was sold in 2017.

  • Over 200 loyal subscribers
  • Featured in both Vogue and Tatler magazines

Carter

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Address

Telephone House 18 Christchurch Road Bournemouth BH1 3NE

Call: +44 1202 638 577
Email: [email protected]

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