ClearChoice

Problem

The development of Choose Wisely helped us get to know our customers and the market inside-out. Meaning, we understand how confusing finding a loan can be. Being pushed from pillar to post with little or no explanation of what happened and why. Consumers are often left without a financial product, or worse, the wrong product for them altogether. All they take away from the experience is a tarnished credit history, an inbox full of unwanted emails, and a whole lot of stress.

We believe getting accepted for a loan shouldn’t be that hard.

Solution

We designed a loan search twinned with product matching software that puts consumers at the heart of the journey, allowing them to truly understand the options available to them. After submitting an application through a multi-stage real time application form - a world first in form design. Consumers are then presented with a comparison table of results of providers who have accepted them in a reverse bidding environment. The consumer chooses their preferred lender who they visit to sign their agreement before awaiting payout of their funds.