Cookie Policy

Published on: 24/05/2018
Updated on: 09/11/2020

1. Background

Our website ratio.co.uk ("Our Site") uses Cookies and similar technologies in order to distinguish you from other users. By using Cookies, We are able to provide you with a better experience and to improve Our Site by better understanding how you use it. Please read this Cookie Policy carefully and ensure that you understand it. Your acceptance of Our Cookie Policy is deemed to occur if you continue using Our Site. If you do not agree to Our Cookie Policy, please stop using Our Site immediately.

2. Definitions & interpretation

In this Cookie Policy, unless the context otherwise requires, the following expressions have the following meanings:

Cookie	means the tiny text files set on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site;
Cookie Law	means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and of EU Regulation 2016/679 General Data Protection Regulation ("GDPR");
Personal Information	means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data, as defined by EU Regulation 2016/679 General Data Protection Regulation (“GDPR”); and
We, Us and Our	means Ratio Limited, a company registered in the UK at Telephone House, 18 Christchurch Road, Bournemouth BH1 3NE (Registered Company Number 09641779).

3. About Us

3.1 Our Site, ratio.co.uk, is owned and operated by Ratio Limited.

3.2 ratio.co.uk and Ratio are trading names of Ratio Limited, a company registered in the UK at Telephone House, 18 Christchurch Road, Bournemouth BH1 3NE (Registered Company Number 09641779).

3.3 Ratio Limited is registered with the Information Commissioner’s Office (Registration Number ZA149417).

3.4 Our VAT number is: GB218965865.

4. How Our Site uses Cookies

4.1 Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our Site. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and Personal Information is protected and respected at all times.

4.2 By using Our Site, you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than Us. Third party Cookies are used on Our Site for analytical purposes. For more details, please refer to section 5 below.

4.3 All Cookies used by and on Our Site are used in accordance with current Cookie Law. We may use some or all of the following types of Cookie:

4.3.1 strictly necessary Cookies. A Cookie falls into this category if it is essential to the operation of Our Site, supporting functions such as logging in, your shopping basket, and payment transactions;

4.3.2 analytics Cookies. It is important for Us to understand how you use Our Site, for example, how efficiently you are able to navigate around it, and what features you use. Analytics Cookies enable us to gather this information, helping Us to improve Our Site and your experience of it;

4.3.3 functionality Cookies. Functionality Cookies enable Us to provide additional functions to you on Our Site such as personalisation and remembering your saved preferences. Some functionality Cookies may also be strictly necessary Cookies, but not all necessarily fall into that category;

4.3.4 targeting Cookies. It is important for Us to know when and how often you visit Our Site, and which parts of it you have used (including which pages you have visited and which links you have visited). As with analytics Cookies, this information helps us to better understand you and, in turn, to make Our Site and advertising more relevant to your interests. Some information gathered by targeting Cookies may also be shared with third parties;

4.3.5 third party Cookies. Third party Cookies are not placed by Us; instead, they are placed by third parties that provide services to Us and/or to you. Third party Cookies may be used by advertising services to serve up tailored advertising to you on Our Site, or by third parties providing analytics services to Us (these Cookies will work in the same way as analytics Cookies described above);

4.3.6 persistent Cookies. Any of the above types of Cookie may be a persistent Cookie. Persistent Cookies are those which remain on your computer or device for a predetermined period and are activated each time you visit Our Site; and

4.3.7 session Cookies. Any of the above types of Cookie may be a session Cookie. Session Cookies are temporary and only remain on your computer or device from the point at which you visit Our Site until you close your browser. Session Cookies are deleted when you close your browser.

4.4 Cookies on Our Site are not permanent and will ordinarily expire after after 12 months.

4.5 For more details of the Personal Information that We collect and use, the measures we have in place to protect Personal Information, your legal rights, and our legal obligations, please refer to our Privacy Policy by clicking here.

5. Third party cookies

5.1 Below You’ll find a list of the third party cookies we use to measure performance and where possible, a link to a page where You can turn them off.

5.1.1 Adobe Marketing Cloud. We use Adobe Marketing Cloud to measure the effectiveness of Our online marketing. Click here to opt out of Adobe Marketing Cloud cookies.

5.1.2 Amazon Web Services. We use Amazon Web Services to host some of Our Site. Amazon Web Services stores anonymous data in its cookies, its cookies are essential cookies and it’s likely that the site will not function properly if they are deleted or disallowed. Click here to opt out of Amazon Web Services cookies.

5.1.3 Bing. We use Bing to promote Our Website and to measure the effectiveness of Our online marketing. Click here to opt out of Bing cookies.

5.1.4 Cloudflare. We use Cloudflare to protect You and Our Website. Cloudflare stores anonymous data in its cookies, is an essential cookie and it’s likely that the site will not function properly if they are deleted or disallowed. Click here to opt out of Cloudflare cookies.

5.1.5 Facebook. We use Facebook to promote Our Website and to measure the effectiveness of Our online marketing. Click here to opt out of Facebook cookies.

5.1.6 Google AdWords. We use Google AdWords to measure the effectiveness of Our online marketing. Click here to opt out of Google AdWords cookies.

5.1.7 Google Analytics. We use Google Analytics to gather anonymous data about Our website visitors, so We can improve the site. Click here to opt out of Google Analytics cookies.

5.1.8 Google DoubleClick. We use Google DoubleClick to promote Our Website and to measure the effectiveness of Our online search marketing campaigns on Google. Click here to opt out of Google DoubleClick cookies.

5.1.9 Hoefler & Co. We use Hoefler & Co to serve some of the fonts displayed on Our Site. Hoefler & Co stores anonymous data in its cookies, its cookies are essential cookie and it’s likely that the site will not function properly if they are deleted or disallowed. Click here to opt out of Hoefler & Co cookies.

5.1.10 HotJar. We use HotJar to gather anonymous data about Our website visitors, so We can improve the site. Click here to opt out of HotJar cookies.

5.1.11 Marin. We use Marin to measure the effectiveness of Our online marketing. Click here to opt out of Marin cookies.

5.1.12 New Relic. New Relic allows Us to monitor the performance and health of Our Site in real time. Click here to opt out of New Relic cookies.

5.1.13 Optimizely. Optimizely allows us to test different web pages and functionality, and to understand how best to display a webpage/feature for You to use. Click here to opt out of Optimizely cookies.

5.1.14 Visual Website Optimizer. We use Visual Website Optimizer to test different website designs and features, so We can improve Your experience when using Our Website. Click here to opt out of Visual Website Optimizer cookies.

6. Managing your cookies

6.1 You can use Your browser settings to accept, reject and delete existing cookies. If You’ve disabled cookies in Your web browser, it’s likely that You won't be able to use some of the Tools that feature on the ratio.co.uk Website or they won’t work properly.

6.2 Information on how to stop cookies being set on Your computer or device can be found on the aboutcookies.org.uk website.

7. Changes to this policy

7.1 We may alter this Cookie Policy at any time. If We do so, details of the changes will be uploaded to this page. Any such changes will become binding on you on your first use of Our Site after the changes have been made. You are therefore advised to check this page from time to time.

7.2 In the event of any conflict between the current version of this Cookie Policy and any previous version(s), the provisions current and in effect shall prevail unless it is expressly stated otherwise.

8. Implementation of Policy

This Policy shall be deemed effective as of 24/05/2018. No part of this Policy shall have retroactive effect and shall thus apply only to matters occurring on or after this date.

9. Authorisation

This Policy has been approved and authorised by:

Name: Marc Biles

Position: Data Protection Officer

Date: 24/05/2018

Due for Review by: 09/11/2021

20. Version control

Version	Author	Date	Description
1	Marc	08/02/2018	First draft
1.1	Jen	09/11/2020	Trading name changed to Ratio Limited and policy annual review